Nourish Hanalei is a family-run farm on the North Shore of Kauai, offering fresh produce and dried fruit snacks at local farmers markets. Recently, they also opened a farm stand in Princeville offering healthy and hearty lunches and snacks.
With this change they were looking for a complete overhaul of their brand. They wanted a solid connection between their brand and their home of Hanalei, so we built an identity package (colors and fonts) around the themes of natural, light-hearted, and minimal to parallel their food. We also incorporated the local Ha’ena mountains and Hanalei bay into their icon to pay homage to their lookout.
The packaging was sourced locally and is utilizing a recycled material. With the goal of keeping design minimal, we utilized color to distinguish each product.
After the branding and packaging was complete, we built out a new e-commerce website to act as a marketplace for their goods, a presence for their farm stand menu, and, obviously, a destination for their mobile advertisements to direct to.
Finally, to drive traffic to the site and to the new farm stand, we created a series of social media videos to use throughout all channels.
All photography, design, and creative done in-house. View the live site at www.nourishhanalei.com