Logo creation / Execution

prAna Climbing

Some may be surprised to know, but prAna was founded as a climbing apparel company by the owners in the early 90’s. 25+ years have passed, and it is still a primary activity weaved in the foundation of the brand, celebrated by it’s world class climbing ambassadors. With so much focus going into other realms of activity, prAna needed a badge that resonated with the core climbing community. Choosing subtle iconic elements of the sport and blending them with strong typography and clean symmetry, this was used at several world class climbing comps in 2015.

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