Creation / Design / Illustration / Photoshoot Direction

prAna Fall 2015 Lookbook

Fall 2015 was prAna’s first winter season with a strong yet stylish outerwear selection. Known as a warmer-temperature brand, they needed to show their buyers and their customers that they don’t have to sacrifice style for warmth. As a supplement to the more informative workbook that dealers are given at the beginning of each season, prAna created a lookbook filled with eye catching photography, complementary illustration, and strong typography to really drive home the message that prAna has every layer for any weather.

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